OTTAWA, ON (August 31, 2026) — Economic uncertainty, AI, demographic change and a shifting workforce will take centre stage at Western Women with Drive on November 12 in Winnipeg, with economist Todd Hirsch, leadership expert Deri Latimer, and senior transportation leaders from across Western Canada leading the conversation.
Presented by Trucking HR Canada (THRC) in partnership with Western Canada’s provincial trucking associations, the conference brings together trucking and logistics leaders and emerging leaders to explore the forces reshaping the industry — and the practical strategies organizations need to prepare for what’s next.
“The forces reshaping Canada’s trucking and logistics sector are also reshaping its workforce,” says Angela Splinter, President and CEO of Trucking HR Canada. “Economic uncertainty, demographic change, AI, and evolving workforce expectations are creating new challenges for leaders. Western Women with Drive is about understanding those shifts — and giving leaders practical insight they can take back to their organizations.”
Featured speakers
Deri Latimer — Driving the future: Leadership and the power to shape what’s next
Manitoba author, TEDx speaker and University of Winnipeg Management Studies instructor Deri Latimer will open WWWD with practical strategies for navigating change, strengthening workplace culture, and leading through uncertainty.
Todd Hirsch — Future of work
One of Canada’s leading economists, Todd Hirsch will unpack Western Canada’s economic and labour market outlook, demographic change, and what these forces mean for recruitment, leadership, and the future workforce.
C-Suite leadership panel — The talent advantage: Senior leader perspectives on building the workforce of the future
Five senior executives representing BC, Alberta, Saskatchewan, and Manitoba will share candid perspectives on economic pressures, workforce challenges, AI adoption, and leadership development — and how they are leading their organizations through change:
- Jackie Charles, Chief Risk and Information Officer, Arrow Group of Companies (BC)
- Leah Mawer, Vice President, Human Resources, Caron Transport (AB)
- Sherry Mossman, President, Northern Resource Trucking (SK)
- Pauline Wiebe Peters, Vice President of Finance & Administration, Payne Transportation Ltd. (MB)
- Kelly Singleton, Director of Supply Chain, Price Industries (MB)
Western Women with Drive combines regional workforce intelligence, leadership development and networking specifically for Western Canada’s trucking and logistics sector. The 2026 conference is presented by THRC in partnership with the Manitoba Trucking Association, Alberta Motor Transport Association, BC Trucking Association and Saskatchewan Trucking Association.
Registration is now open. Special flight and hotel discounts are available for attendees.
Exhibitor opportunities are also available and include an exhibitor table and one full conference registration. Contact events@truckinghr.com for details.
Trucking HR Canada (THRC) is the national, non-profit workforce development organization for Canada’s trucking and logistics sector. Established in 2012, THRC is the recognized authority on workforce strategy for the industry, providing labour market intelligence, workforce research, skills development initiatives, occupational standards, training resources and evidence-based human resource solutions.
Working closely with employers, industry associations, governments, educators and workforce stakeholders, THRC supports a sector that employs nearly 800,000 Canadians and plays a critical role in Canada’s supply chain.
Media contact: comms@truckinghr.com
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