By Vincent Custode
While the driver shortage is certainly causing headaches for employers, a growing concern is the challenge trucking and logistics employers across the country are experiencing in finding workers to help with all aspects of business operations.
Our most recent labour market information shows that almost 40% of employers anticipate recruitment will be extremely or considerably challenging for non-driving occupations, and 32% believe retaining non-driving employees will be considerably or extremely challenging.
As a new partner in the Government of Canada’s student work placement program – our industry has an incredible opportunity to reach students to fill a variety of non-driving roles.
It is one of the most practical means yet that we have to engage and expose a new generation of workers to the vast job possibilities our industry offers.
Let’s take a look at how hiring a student through Trucking HR Canada’s Career ExpressWay program can benefit your bottom line, along with some tips for success.
Build your brand
Connecting directly with post secondary institutions and building your reputation as a great place to work can positively build your brand. You are reaching a new group of workers, and ensuring they have a pleasant experience can help you build a new pipeline of talent.
Our industry is vast and diverse. Colleges and universities see the opportunity for meaningful, and relevant placement opportunities for their students. This program not only offers the industry a great opportunity to showcase the large range of jobs available and exposes more students to our sector – the program offers employers a unique opportunity to showcase their organization, and their brand with a whole new generation of workers.
The sooner you start, the sooner you benefit
Students are currently looking for winter placements starting in January. By getting into the program now, we can work to support you in the jobs you want to post, giving you good leeway time in identifying a student that will be a good fit.
Additionally – many employers who bring students for one term, look to have them on in the next. Getting in now can mean you also get a pipeline of students for summer placements.
Employers have a range of programs to draw from
Our webinar last week had us hear from both George Brown College and the University of Waterloo – and the range of programs that employers can hire from is extensive. From HR , accounting, supply chain management, sales, brokerage, IT, communications, business analytics and more. And these are just two institutions that have provided examples.
The opportunities are there to bring on a student for a role that may not require a full-time job – but can help you in running your business. This can include special projects, or seasonal job needs.
Start by building a strong partnership with one educational institution
Here – we have seen employers benefit from focusing on one institution, and building a strong partnership. Once an institution is comfortable with you, and you are happy with the students that partnership can grow into more opportunities.
Participating in Trucking HR Canada’s program will enable you to access up to 75% of the students wage, up to a maximum of $7,500.
Connecting students to jobs in our industry is essential – and this program offers one of the practical means yet to help us in doing that.
Reach out to [email protected] today to learn more.