OTTAWA, ON (October 9, 2026) — Economic uncertainty, AI, demographic change, and a shifting workforce will take centre stage at Western Women with Drive on November 12 in Winnipeg, with economist Todd Hirsch, leadership expert Deri Latimer and senior transportation leaders from across Western Canada leading the conversation.
Registration for this critical all-day event is open only until October 28.
Presented by Trucking HR Canada (THRC) in partnership with Western Canada’s provincial trucking associations, the conference brings together trucking and logistics leaders and emerging leaders to explore the forces reshaping the industry — and the practical strategies organizations need to prepare for what’s next.
“The forces reshaping Canada’s trucking and logistics sector are also reshaping its workforce,” says Angela Splinter, CEO of Trucking HR Canada. “Economic uncertainty, demographic change, AI and evolving workforce expectations are creating new challenges for leaders. Western Women with Drive is about understanding those shifts — and giving leaders practical insight they can take back to their organizations.”
This event is the best of THRC’s annual Women with Drive event, tailored specifically for Western Canada with Western speakers, a Western leaders panel, and the latest THRC data with a Western focus.
Special panel discussion:
A highlight of the day is a C-Suite panel discussion where leaders explore The talent advantage: Senior leader perspectives on building the workforce of the future. Five senior executives from BC, Alberta, Saskatchewan and Manitoba will share their candid perspectives on economic pressures, workforce challenges, AI adoption and leadership development — and how they are leading their organizations through change:
- Jackie Charles, Chief Risk and Information Officer, Arrow Group of Companies (BC)
- Leah Mawer, Vice President, Human Resources, Caron Transport (AB)
- Sherry Mossman, President, Northern Resource Trucking (SK)
- Pauline Wiebe Peters, Vice President of Finance & Administration, Payne Transportation Ltd. (MB)
- Kelly Singleton, Director of Supply Chain, Price Industries (MB)
Featured speakers:
- Deri Latimer: Manitoba author, TEDx speaker and University of Winnipeg Management Studies instructor Deri Latimer will open WWWD with practical strategies for navigating change, strengthening workplace culture and leading through uncertainty.
- Todd Hirsch: One of Canada’s leading economists, Todd Hirsch will unpack Western Canada’s economic and labour market outlook, demographic change and what these forces mean for recruitment, leadership and the future workforce.
Western Women with Drive is presented by THRC in partnership with the Manitoba Trucking Association, Alberta Motor Transport Association, BC Trucking Association and Saskatchewan Trucking Association.
Join your peers from across Western Canada for this day of professional learning and conversation at the 2026 edition of THRC’s popular Western Women with Drive.
Time to register is running out — reserve your seats today. Special flight and hotel discounts are available for attendees.
Exhibitor opportunities are also available and include an exhibitor table and one full conference registration. Contact events@truckinghr.com for details.
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