Attracting and hiring talent
About this collection
Build your employer brand and outreach strategies
to connect with a diverse, skilled workforce and
stand out in a competitive labour market.
Need a place to start?
Guide
From criteria to contract: A comprehensive approach to attracting talent
This guide is designed to help trucking company owners, managers, and HR professionals take control of recruitment. Whether you’re hiring drivers, dispatchers, or support staff, the steps we cover will help you make decisions that create a better experience for candidates and your team.
At its core, good recruitment is about preparation, clarity, and consistency. Understanding your business trends and workforce needs will allow you to structure your hiring process so that you can proactively improve your hiring outcomes.
Additional resources
Attracting and hiring talent
Build your employer brand and outreach
strategies to connect with a diverse, skilled
workforce and stand out in a competitive
labour market
Steps to building a recruitment rubric and sample template
Steps to Building a Recruitment Rubric and Sample Template helps trucking and logistics employers create a more structured, consistent, and objective hiring process. This resource outlines five practical steps for building a recruitment rubric, including defining evaluation criteria, creating a rating scale, implementing the tool with interviewers, comparing results, and retaining documentation.
Building a strong job posting
Create job postings that make a strong first impression. This resource helps trucking and logistics employers write clear, inclusive, and welcoming postings that attract qualified candidates and support stronger recruitment outcomes.
Interview questions you can and can’t ask
Interview Questions You Can and Can’t Ask helps trucking and logistics employers conduct interviews that are fair, consistent, and focused on job-related requirements. This resource provides practical examples of permitted and prohibited interview questions across key assessment areas, including skills, physical capabilities, accommodations, certifications, work availability, criminal record, family status, nationality, and more.