Attracting and hiring talent

About this collection

Build your employer brand and outreach strategies
to connect with a diverse, skilled workforce and
stand out in a competitive labour market.

Need a place to start?

Guide

From criteria to contract: A comprehensive approach to attracting talent

This guide is designed to help trucking company owners, managers, and HR professionals take control of recruitment. Whether you’re hiring drivers, dispatchers, or support staff, the steps we cover will help you make decisions that create a better experience for candidates and your team.

At its core, good recruitment is about preparation, clarity, and consistency. Understanding your business trends and workforce needs will allow you to structure your hiring process so that you can proactively improve your hiring outcomes.

Additional resources

Build your employer brand and outreach
strategies to connect with a diverse, skilled
workforce and stand out in a competitive
labour market

Steps to building a recruitment rubric and sample template

This guide outlines objective, consistent, and accountable recruitment in five simple steps, including qualifications, certifications, skills, and behaviours; rating scale; criteria for interviewers; comparing interview results; and retaining completed rubrics for documentation and compliance purposes.

Building a strong job posting

This practical resource for trucking and logistics employers will help improve the quality, clarity, and inclusiveness of your job postings to widen your applicant pool, communicate expectations clearly, and position your company as a welcoming place to work. It provides tips for building clear, relevant, and inviting job postings with plain language, a focus on essential qualifications, and descriptions of day-to-day responsibilities while avoiding vague or discouraging wording

Interview questions you can and can’t ask

This practical resource for trucking and logistics helps employers conduct interviews that are fair, consistent, and focused on job-related requirements. It provides clear examples of questions employers can ask, as well as questions they should avoid during the hiring process.